Important context for the pricing, performance figures, and comparisons shown on this site.
Performance figures on this site — including cost per lead, conversion rates, sales, traffic, follower counts, downloads, and rankings — describe specific past campaigns or projects under specific conditions. They are examples, not promises. Past results do not guarantee, predict, or imply future results.
Marketing outcomes depend on many factors outside our control: your market, budget, offer, pricing, competition, industry, seasonality, sales process, response times, and the policies and algorithms of third-party platforms. Two businesses running identical campaigns routinely get different results. Your results will differ.
Specifically, we do not guarantee any particular search ranking, ad placement, impression volume, lead volume, cost per lead, conversion rate, sale, revenue figure, or return on investment.
Where we reference our own results — such as a $3.82 cost per real-estate tour lead — those figures come from actual campaigns we ran and reflect the spend, market, offer, and timeframe of those specific campaigns. Where we compare against an industry figure (such as an approximately $17 median cost per lead for real-estate lead campaigns on Meta), that figure is drawn from a published third-party benchmark believed accurate as of the date cited. Benchmarks change over time and vary by methodology, market, and source.
All prices shown on this site are starting points and estimates. They are not offers, and they do not create a binding agreement. Final pricing depends on scope, complexity, integrations, and requirements, and is set only in a written proposal or agreement signed by both parties. Prices may change at any time without notice. Third-party costs — advertising spend, hosting, domains, software licenses, stock media — are separate from our fees.
Comparison tables on this site describe typical market categories — such as "typical agency," "DIY builder," or "overseas marketplace" — using publicly reported market ranges as of the date published. They are not quotes from, statements about, or representations regarding any specific company, competitor, or provider.
Third-party pricing, timelines, and service inclusions vary widely and change frequently. Any specific provider may offer terms better or worse than the ranges shown. We encourage you to obtain quotes directly from any provider you're considering, including us. We make no warranty that comparison figures are current, complete, or applicable to any particular provider or project.
References to delivery speed — including phrasing such as "live in days" — describe typical timelines for well-scoped projects and assume timely client cooperation, including prompt delivery of content, assets, access, approvals, and feedback. Actual timelines vary with scope and responsiveness and are confirmed in your written agreement.
Content on this site is general information, not legal, financial, tax, accounting, medical, or other licensed professional advice, and does not create a professional-client relationship. Consult a qualified professional for advice specific to your situation.
Our services often rely on third-party platforms (Google, Meta, hosting providers, software vendors, AI providers). We do not control their availability, pricing, policies, algorithms, approval decisions, or account actions, and we are not responsible for changes they make. Platform policy changes can affect results at any time.
References to "3 provisional patents" mean provisional patent applications filed with the U.S. Patent and Trademark Office. A provisional application establishes a filing date and permits "patent pending" status; it is not an issued patent and does not itself confer enforceable patent rights. References to shipped products, subscribers, downloads, and users describe our own products as of the date published.
Third-party names and marks referenced on this site — including Google, Meta, Facebook, Instagram, WordPress, Wix, Squarespace, and others — are the property of their respective owners. Their use here is for identification and descriptive purposes only and does not imply affiliation, sponsorship, or endorsement.
Use of this site and reliance on its content is at your own risk. Our liability is limited as set out in our Terms of Service.
Kerr & Company LLC
Grand Rapids, Michigan
Email: matthew@kerrandcompanyholdings.com