Write-ups from campaigns I actually ran and properties I actually manage. Where there are numbers, they came out of my own accounts — including the ones that did not go the way I expected.
The full arithmetic from a $179 campaign — and why most advertisers spend months optimizing the wrong half of the equation.
I made the ask harder and the leads got cheaper. Plus the rewrite for six local trades.
It's almost never the developer. It's a content request that's been sitting in an inbox since March — and the fix is to invert who drafts first.
The standard quote is 8–12 weeks. The standard build is under a week. Where the gap comes from.
Published local rates, what each tier includes, and an honest account of why my starter price is below the freelancer floor.
Ask it directly. If the answer is useful to more than one person it usually turns into the next article.