Meta and Google Ads managed for a flat monthly fee — with the landing pages, tracking, and lead automation that turn clicks into booked appointments.
Most agencies show you impressions. Here's what actually matters — cost per lead and sales:
47 real-estate home-tour leads generated on Meta with self-serve scheduling — roughly 4x below the ~$17 industry median for real-estate lead campaigns (WordStream, 2025).
Meta and Google Ads driving over $11,000 in e-commerce sales at a 4.08% conversion rate, with pixel tracking and channel-level attribution.
An Instagram audience grown organically to 15K — proof the creative and content work, not just the ad spend.
Pixels, conversion events, call tracking, and a live dashboard — so you always know which ad produced which lead.
We start with the offer, not the ad. The right offer to the right local audience is what makes cost per lead collapse.
Ad creative plus a fast landing page or scheduler built to convert — most agencies skip this and blame the platform.
Pixels, conversion events, and call tracking wired up so we measure booked jobs, not vanity clicks.
New leads routed to your phone instantly by text — because responding in minutes beats responding in hours.
Flat monthly fees — never a percentage of your ad spend. You pay the platforms directly and own your accounts.
Account, pixel, and conversion tracking set up properly, plus your first campaign built and launched.
Ongoing management of one platform for local lead generation — creative, testing, optimization, and reporting.
Meta and Google managed together, plus lead automation and a live dashboard tying spend to booked jobs.
Ads bring leads this month while SEO builds the asset that lowers your cost per lead over time.
Ad spend is paid directly to Google/Meta and is separate from management fees. You always get a fixed quote before any work begins.
A one-time $500 campaign setup, then flat monthly management from $750 for local accounts under $5,000/mo in ad spend, and $1,500 for multi-platform Growth Ads. Flat fees mean your cost doesn't rise just because you spend more.
Most local businesses start meaningfully at $10–$50/day ($300–$1,500/month). One campaign generated 47 tour leads on $179 total spend — small budgets work when the offer and targeting are right.
Real-estate tour campaigns at $3.82 per lead — about 4x below the ~$17 industry median for real-estate lead campaigns on Meta (WordStream, 2025) — and an e-commerce store driving $11K+ in sales at 4.08% conversion.
No. Flat monthly fees keep your cost predictable and keep my incentives honest — I don't get paid more for telling you to spend more. You pay the platforms directly and own your ad accounts and data.
Most ad management is priced so the agency wins when you spend more. Ours isn't.
The industry standard is 10–20% of spend — so your manager's raise comes from your budget increase. We charge a flat fee. Always.
$3.82 per real-estate tour lead — roughly 4x below the ~$17 industry median (WordStream, 2025). Read the case study →
Most managers run ads to whatever page you have. We build the landing page and scheduler too — that's usually where the real gain is.
New leads texted to your phone in seconds. Responding in minutes instead of hours is the biggest lever on close rate there is.
One campaign produced 47 leads on $179 of total spend. You don't need $5,000/month to start seeing whether this works.
Your ad accounts, pixels, and data stay in your name. If we part ways, you keep the history and the audiences.
| Kerr & Company | % of spend agency | Typical freelancer | DIY boosting | |
|---|---|---|---|---|
| Fee structure | Flat monthly | 10–20% of spend | Flat or hourly | None |
| Cost at $2k/mo spend | From $750 | $200–$400 + minimums | $500–$3,000 | $0 |
| Cost at $10k/mo spend | Still flat | $1,000–$2,000 | $1,500–$3,500 | $0 |
| Landing page built | Included | Extra fee | Usually not | No |
| Conversion tracking | Set up properly | Usually | Varies | Rarely |
| Lead-routing automation | Available | Rare | No | No |
| Incentive alignment | Fee fixed as you scale | Paid more to spend more | Neutral | — |
Figures are typical published 2025–2026 market ranges for ad management, not quotes from any specific company. Ad spend is paid directly to Google/Meta and is separate from management fees. Past campaign results are specific to those campaigns and are not a guarantee of future performance.
Tell me your business and what a new customer is worth. I'll tell you honestly whether ads make sense for you and what I'd run first.