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Local SEO · West Michigan

Get found in the Google map pack

Managed Google Business Profile, automated review generation, and local rankings for Grand Rapids, Wyoming, Kentwood, Holland, and Muskegon businesses — the cheapest high-intent leads you can get.

When someone searches "plumber near me" or "roofer in Grand Rapids," the three businesses in the map pack get the calls. That ranking is driven mostly by your Google Business Profile — categories, completeness, review volume, consistent listings, and activity — not by how pretty your website is. Most local businesses have never optimized any of it.

Profile optimization

Right primary category, services, attributes, hours, photos, and a keyword-rich description — the highest-impact local ranking factors.

Automated reviews

A custom system texts customers after a job, routes happy ones to Google and unhappy ones to you privately first.

Citations & NAP

Consistent name, address, and phone across the directories that matter — plus cleanup of duplicate or closed listings.

Live rank tracking

A dashboard showing your map rankings, calls, direction requests, and review growth — not a PDF of vanity metrics.

Local SEO pricing

Flat monthly pricing per location. Cancel anytime — you keep the profile and everything on it.

Profile Tune-Up

$750 one-time
one-time optimization

A full cleanup and optimization of your Google Business Profile and core listings — a great first step.

  • Full profile optimization
  • Citation audit + cleanup
  • Review strategy setup
Clean it up
Most popular

Managed Local

$500/mo starting
per location · ongoing

Ongoing management that keeps your profile active and your reviews growing — the two things that actually move map rankings.

  • Weekly Google Posts + Q&A
  • Review requests + responses
  • Monthly rank & call reporting
Get a quote

Local Growth System

$1,200/mo starting
profile + custom automation

Everything managed, plus a custom review-and-lead automation built for your business — the part competitors can't buy off a shelf.

  • Everything in Managed Local
  • Automated review + lead routing
  • Live custom dashboard
Build my system

Multi-Location

Let's scope it
3+ locations

Multiple profiles, location pages, and consistent data across every listing — priced per location with volume pricing.

  • Per-location profiles & pages
  • Centralized reporting
  • Brand consistency across listings
Talk it through

Prices are starting points and depend on locations and competition. You always get a fixed quote before any work begins.

Local SEO FAQs

How much does Google Business Profile management cost?

Managed service runs $500–$1,200/month depending on review automation and number of locations. That covers profile optimization, weekly posts, review generation and responses, citation cleanup, and monthly rank reporting.

How do I show up in the map pack?

It's driven mostly by your Google Business Profile: the right primary category, complete accurate info, consistent name/address/phone across the web, steady review volume and responses, photos, and regular posts — reinforced by a local page on your site.

Can you automate getting more reviews?

Yes — we build a system that texts or emails customers after a job, routes happy customers to your Google link, and sends unhappy ones to a private inbox first so you can fix it. Higher-rated businesses get meaningfully more calls.

Does my business qualify for a profile?

You qualify if you have in-person customer contact — a storefront, or a service-area business that travels to customers. Fully online businesses generally don't, and I'll tell you honestly if local SEO isn't the right spend for you.

Why run local SEO with us

The map pack is the cheapest high-intent traffic a local business can get. Most providers manage it with a checklist; we build you a system.

💵 Below premium managed pricing

Premium managed local SEO commonly runs $799–$1,299 per location. Ours starts at $500 with the same core work.

Reviews on autopilot

We build an automated request system — texts customers after a job, routes happy ones to Google and unhappy ones to you privately first.

📍 Weekly activity, not set-and-forget

Posts, Q&A monitoring, and photo updates every week. Profile activity is a ranking signal most providers quietly skip.

🧹 We clean up the mess

Duplicate listings, "permanently closed" ghosts, and mismatched phone numbers quietly kill rankings. We find and fix them.

📊 Calls, not "impressions"

Reporting tracks map rankings, calls, and direction requests — the things that turn into revenue.

🚫 Honest eligibility check

If you don't qualify for a profile or local SEO isn't your best spend, we'll tell you before you pay — not after.

Local SEO options compared

Kerr & CompanyPremium managed serviceTypical agencyDIY
Monthly costFrom $500$799–$1,299/location$300–$1,200$0 + your time
Profile optimizationFullFullVariesGuesswork
Automated review systemCustom-builtTemplated toolRareManual asks
Weekly posts & Q&AYesYesOften skippedRarely sustained
Citation cleanupIncludedIncludedExtra feeTedious, manual
Custom dashboardYes (Growth tier)Vendor dashboardMonthly PDFNone
Lead-routing automationAvailableNoNoNo

Figures are typical published 2025–2026 market ranges for managed local SEO, not quotes from any specific company. Pricing is per location and depends on competition.

Related services

Want a free look at your profile?

Send me your business name and I'll check your Google Business Profile, listings, and reviews — and tell you the top three things costing you calls.

matthew@kerrandcompanyholdings.com
Matthew replies personally — within one business day.